Category B2B Marketing / Comms

Ready for a change?

I’ve had a busy week this week attending a number of conferences in London and thought I’d share some insights on the topic of ‘preparing for change’. Tuesday – SWIFT Business Forum London: With 1,200 registered, the 900+ financial services attendees of this free one-day annual event covering all aspects of financial services seemed to […]

9 Top Communication Tips from the Experts

I’ve recently attended training by experts from the worlds of video, social media and PR. Here’s nine great tips I picked up and thought I would share on this marketing blog. PR – tips from Mark Ragan, Ragan Communications Engage readers with snappy and informative headlines. This may seem like an obvious one, but Mark […]

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“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Yesterday I went along to the Gramercy Institute’s first Financial Marketing Forum in London, continuing their global series of events. It was very interesting with lots to discuss – but I thought I’d focus here on one of the top trends: Measuring Marketing. The event kicked off with Bill Wreaks presenting some of the recent […]

Image of Cat from London Business Forum seminar

Learn NLP in 2 minutes flat

Last week I went along to a London Business Forum seminar called ‘NLP Stripped Bare: The Secrets of Business Persuasion’ presented by David Taylor, and it was really interesting, funny… and importantly, brief! If you’ve never heard about NLP (or Neuro-Linguistic Programming), you can read a potted history on wikipedia here. I must admit to […]

#JACOBHOWARD

What’s the future of integrated digital marketing? Probably best to ask an expert… like me! 😉 As this is my personal blog about marketing – I thought I should have at least one post that promotes my own skills. Check out this quick video I knocked up with some easy-to-use and clever tools: Look at the […]

Customer Experience Diagram

Integrated Marketing… or Integrated Business?

I’ve recently completed an IDM course in Digital Marketing, and one of the topics was ‘Integrated Marketing’. This has become a widely-used term but everyone believes that they know what it means – which puts me in mind of a quote about Big Data I recently saw on LinkedIn: “Big data is like teenage sex: everyone […]

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Cookies!!!

I’ve decided to write a quick blog about cookies for two main reasons: I think that many of us just routinely ‘click and accept’ the use of cookies without thought I really wanted to use a picture of the Cookie Monster Now I don’t know what your level of web savvy is, but in the […]